Online Master’s Degree – The digital economy has disrupted almost every industry except media and marketing. Traditional “analog” campaigns are not that important; and if you don’t have a digital strategy, you don’t have a strategy at all. Labor statistics show this change on the dashboard. According to the Bureau of Labor Statistics, the number of marketing, advertising and promotions manager jobs will increase by 10% over the next decade to about 24,000 jobs. Market research analysts are even better: 23% employment growth, or three times the national average, resulting in the creation of 139,000 new jobs. Of course, extension of work does not guarantee employment. So what’s the best way to stand out in a competitive market? Experience is a requirement, and recruiters and marketers will certainly be looking for candidates with prior achievements and a solid portfolio. However, an advanced degree, especially a master’s degree in digital marketing, is probably the biggest differentiator. Not only will you train experts in digital marketing strategy, but you’ll also develop in-demand skills and have the chance to build a portfolio with key projects and experiences.
Below we’ve ranked some of the best digital master’s programs available online, including MBA tracks and other unique marketing degrees. Each curriculum is different, but most focus on a few key areas: social media marketing, digital storytelling, marketing management, and mobile marketing. Other features worth checking out include accelerated master’s programs (including some one-year tracks), asynchronous courses, accreditation, and student support services. Read on to find the digital marketing master path that suits your needs! 1) University of Florida
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Founded in 1853, the University of Florida has a total enrollment of 50,000 students, including students from every state and over 100 countries around the world. U.S. News ranks UF as one of the top 40 schools in the nation, with additional high marks for overall value, high school counselor rankings and online programs. Kiplinger’s Financial and College Security Guide ranked Florida third in the nation for affordability. Two-thirds of students graduate with zero debt. A 20:1 student-to-faculty ratio combines the resources of a Florida research institution for individualized instruction and collaborative learning opportunities. Almost half of classes have fewer than 20 students. Florida offers a unique Master of Mass Communications degree specializing in digital strategy, the first of its kind. The 36-credit program covers core studies in copywriting for digital messaging, lead generation and management, UX theory and research, access strategy, social media advertising, strategic communications and ethics. Students then complete a capstone project to gain experience and develop lead generation, engagement and conversion management skills. Courses are taught in accelerated blocks, providing maximum flexibility, and full-time students can complete their studies in 16 months. Upon graduation, students will be able to write effective copy; developing a positive ROI strategy; measure marketing KPIs and communicate effectively; and implementing SEO best practices among other key competencies.
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Founded in 1971, Liberty University is a private Christian school in Lynchburg, Virginia, with 100,000 online students. As a global leader in distance education, Liberty’s online programs are designed with working professionals, adult learners and non-traditional students in mind, offering affordable tuition rates and hybrid, intensive and blended delivery options. Liberty’s generous transfer policy allows students to waive credit for prior coursework, work/life experience, MOOC certifications, prior examinations, military service, and/or portfolio work. Liberty’s small student-to-faculty ratio fosters a close-knit community, with one-third of classes having fewer than 20 students. Liberty offers an online Master’s in Digital Marketing and Advertising that consists of 36 credits. Core requirements include strategic marketing management, marketing campaigns, supply chain management, ethical and legal issues in marketing, brand management, and the cornerstone of marketing strategy. To obtain the specialization, students will complete coursework in media technologies and communication strategies, effective social media, and strategic communications campaigns in the digital age. There are eight different admissions deadlines throughout the year, and courses are taught in asynchronous, accelerated 8-week blocks, helping students complete their degrees quickly. The master is accredited by ACBSP.
Founded in 1887, Benedictine University is a private Catholic university with a total enrollment of 6,000. US News and Forbes magazines recognized Benedictine as one of the best universities in the country, and the Chronicle of Higher Education recognizes it as one of the fastest growing. developing schools in the country. A 13:1 student-to-faculty ratio ensures an intimate learning environment and engaging learning, and 65% of classes have fewer than 20 students. Benedictine offers an online MBA in Internet Marketing program that helps students develop digital and social media skills. Core business courses include ethics and leadership in a global environment, operations management, strategic management, and marketing management. From there, students choose three of the following specializations to specialize in online marketing: conversion optimization, web analytics, search engine optimization, and social media marketing. All courses are very flexible to accommodate large numbers of students and the accelerated track can be completed in 16 months. Instructors include successful entrepreneurs and award-winning innovators, and the real-time curriculum is designed to adapt to online and digital trends. Student support services include program managers, academic advising, tutoring, technology support, professional development, and library services.
Founded in 1884, Temple University is a coeducational institution with an enrollment of approximately 40,000, approximately one-fourth of whom are undergraduates. Forbes, Washington Monthly and Times Higher Education rank the university as one of the best in the nation, and U.S. News lists it as one of the best for support for veterans and at least two online programs. For a school of its size, Temple’s student-faculty ratio is 15:1, combining the resources of a research institution with specialized teaching and small class sizes. About 40% have 20 students and less than 10% have 50. Temple’s online Master’s in Digital Innovation in Marketing consists of 9 courses or 30 credits: Information Technology Management, Digital Marketing, Data Analytics, Digital Business Innovation and Experience user. The cornerstone of design, social media innovation, mobile marketing strategy, digital brand management and expertise. All courses are designed with maximum flexibility to meet the schedule requirements of working professionals, adults and non-traditional students, and the accelerated track allows students to complete their master’s degree in 16 months. Additionally, the program’s advisory board includes marketing leaders and digital innovators from renowned organizations such as Citi, LinkedIn, Johnson & Johnson, Warby Parker and Cigna.
Founded in 1909, Messiah College is a school of Christ with a total student enrollment of 3,300. The Princeton Review ranks Messiah among the best universities in the Northern Region and US News ranks it in the top five for academics, value and services to veterans. . With a 13:1 student-to-faculty ratio, Christ fosters a strong learning community by offering a curriculum that emphasizes individualized instruction, collaborative learning, and character development. Half of the classes have fewer than 20 students, and less than 3% have 50 students. Christ offers a 36-credit online MBA with a concentration in digital marketing. Core coursework includes management accounting and finance, data-driven decision making, business strategy and execution, global business and economic development, organizational effectiveness, marketing strategy, and a customizable capstone project. Concentration classes in digital marketing, social media strategy and marketing analytics. Courses are taught in accelerated 8-week blocks for maximum flexibility, and most students complete their Master’s degree within two years. Student support services include advising, library access, career services and more. Other master’s concentrations are offered for those interested in social entrepreneurship, organizational and strategic communication, strategic leadership, management, and dietetics.
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Founded in 1948, Ohio Christian University is a private institution with a total enrollment of 7,900 students, divided equally between undergraduate and graduate students. U.S. News ranks OCU among the top 80 schools in the Midwest and receives accreditation and approval from more than a dozen organizations, including the Commission on Higher Education. An 11:1 student-to-faculty ratio provides personal attention from instructors, small classes, and collaborative learning opportunities. Ohio Christian offers a 36-credit Master of Business Administration degree with a concentration in digital marketing. Core business classes for managers include marketing and advertising, the legal and regulatory environment, leadership ethics, finance and management analysis, and quantitative and analytical methods. They then focus on digital marketing, marketing psychology, digital marketing communications, and product and brand development. The accelerated program consists of 6-12-week blocks of courses, and graduates will be prepared to lead and manage the strategic development of an organization’s digital marketing. Other master’s concentrations are offered in accounting, finance, health care, human resources and organizational leadership.
Founded in 1932, Southern New Hampshire University is a leader in online education, with 70,000 online students and 200 online programs. For its efforts, U.S. News has ranked SNHU No. 1 in the nation for innovation, and Fast Company, The Chronicle of Higher Education and New Hampshire Business Review have recognized the university’s innovative educational model. With a student-to-faculty ratio of 15:1, Southern New Hampshire combines the resources of a large research institution with those of a small,
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